Toyota Crown Signia Revealed Live from Malibu, CA
We join Dave Christ as he greets an audience just before the unveiling of the Toyota Crown Signia. Here are the details of this live event coming out of Malibu, CA. Dave Christ is the Group Vice President and General Manager of Toyota Division.
Table of Contents
Dave Christ speaks about Toyota’s efforts to diversify their products and powertrain lineup. He also mentions the successful redesign of the Prius and Prius Prime models and the more spacious Grand Highlander. The scheduled release of the redesigned Tacoma and the return of the legendary Land Cruiser.
Toyota Crown Signia Event Opening Malibu, CA
Here’s how Dave Christ opened the audience in Malibu on this night:
“As you know, we’ve been working hard to bring customers the most diverse product and powertrain lineup in the industry. It was just a year ago that we unveiled the surprisingly sleek all-new Prius and Prius Prime.
And just a few months ago, we launched the spacious three-row Grand Highlander. Then, in May and in August, we revealed two products with legendary reputations. The completely redesigned Tacoma and the surprise return of the Land Cruiser.
Now, you may have noticed that every one of these models has an electrified powertrain. From plug-in Hybrid to the tried and true Toyota hybrid system to the turbocharged i-Force Max, we keep giving customers electrified choices that meet their needs so we can all continue and contribute to moving toward our Beyond Zero vision.
And tonight, we’ll bring you two more products that keep that plan moving forward. To start things off, we have a model that is the longest-running nameplate in the global Toyota family. It’s a symbol of Toyota’s pride, passion, and progress. And now, it’s bringing something completely new to our red-hot line of SUVs.”
Dave Christ Unveils Toyota Crown Signia
Here is the Toyota Crown Signia Offical Unveiling from Dave Christ:
“Introducing The North American debut of the first-ever Toyota Crown Signia. This new crossover model takes the premium attributes of the Crown name and shapes them into a sophisticated, versatile SUV package that customers will adore.
Available in XLE and Limited grades, the Crown Signia will be 100% Hybrid and 100% All-Wheel Drive. Producing 243 horsepower while delivering 36 miles per gallon combined. And it will be ready to tow up to 2700 pounds.
Available in 5 fashionable colors, its wide fenders and available 21-inch wheels give it a powerful, confident stance. Its front end has a performance vibe, thanks to the Toyota Hammerhead design. And color-matched geometric grille. And its sleek cabin has a flowing roofline that gives it a dynamic look. Creating a premium aesthetic that’s worthy of the Toyota Crown name.
Like the sedan, it’s also built on the TNGAK platform, giving it a high floor for easy ingress and egress and plenty of rear cargo space. On the inside, upscale comfort and modern technology make this two-row crossover a sanctuary for passengers with a quiet ride. Thanks to the sound-deadening panels throughout the vehicle.
Textured leather trim seating. Soft touch panels, rich colors, an available fixed panoramic glass roof, and its large, colorful driver’s display and Toyota Audio Multimedia touchscreen give it a high-tech feel for an interior that’s modern, spacious, and full of first-class comfort.
The expansion of the Crown lineup in Toyota’s talent for elevated, artful design with the Crown Signia gives discerning customers a crossover that’s sophisticated, versatile, and worthy of their high expectations. It adds yet another choice to the strongest SUV lineup in the industry. And we can’t wait for it to arrive. Models are expected to arrive in dealerships in the summer of 2024.”
After this, Dave Christ turned the event over to Kevin Hunter of Calty Design to discuss the 2025 Toyota Camry Redesign.
The Toyota Crown Signia shares a few similarities with the Lexus RX line based on the symmetry of the front-end grille and the interior dash photos I see here, but that could just be my imagination.
2024 will be a wild ride for Toyota dealers, with all these new products soon hitting the market. Especially considering most dealers have yet to return to the inventory levels they held in the past. Dealers will most likely receive a few Toyota Crown Signia in 2024. Only time will tell to see who gets what.
Key Features and Benefits of the Toyota Crown Signia
Hybrid Technology and Efficiency: The Crown Signia, being 100% Hybrid, offers the advantage of improved fuel efficiency and reduced emissions. It balances power with eco-friendliness with 36 miles per gallon and a 243 horsepower output.
All-Wheel Drive Capability: The all-wheel drive feature enhances the vehicle’s handling and stability, making it a reliable option in various driving conditions, enhancing safety and control.
Towing Capacity: With the ability to tow up to 2700 pounds, the Crown Signia is versatile for various utility needs and is suitable for everyday commuting and more demanding tasks.
Stylish Design: Available in five colors, the Crown Signia boasts a modern and dynamic design, including wide fenders, 21-inch wheels, a performance-oriented front end with the Toyota Hammerhead design, and a sleek, flowing roofline. This design gives it a powerful and confident stance.
Comfort and Luxury Interiors: The interior of the Crown Signia is designed for comfort and luxury, featuring textured leather trim seating, soft-touch panels, and rich colors. The fixed panoramic glass roof adds an element of elegance and openness to the cabin.
Advanced Technology: The vehicle is equipped with modern technology, such as a large, colorful driver’s display and the Toyota Audio Multimedia touchscreen, enhancing the driving experience with high-tech features.
Quiet Ride: Thanks to sound-deadening panels throughout the vehicle, passengers can enjoy a quiet and peaceful ride, which enhances the overall driving experience.
Practical Design: Built on the TNGAK platform, the Crown Signia has a high floor for easy entry and exit and ample rear cargo space, making it practical for passengers and storage.
Artful Design Heritage: As part of Toyota’s commitment to artful design and quality, the Crown Signia is a testament to the brand’s long-standing reputation for creating sophisticated and versatile vehicles.
Expansion of the Crown Lineup: The introduction of the Crown Signia expands Toyota’s SUV lineup, offering a new option that combines sophistication, versatility, and performance, meeting the high expectations of discerning customers.
Toyota Safety Sense
Now standard across the lineup are Blind Spot Monitors (BSM) with Rear Cross-Traffic Alert (RCTA) for a safer, more convenient driving experience. New Traffic Jam Assist (TJA) facilitates stop-and-go driving on congested roads by controlling acceleration, braking, and steering within a speed range of 0 to 25 mph. Toyota Safety Sense (TSS) is an advanced suite of safety features designed to keep drivers and passengers safer on the road. These innovative technologies help avoid accidents altogether. Here is a list of components within the suite:
- Pre-Collision System (PCS): Detects vehicles, pedestrians, cyclists, and motorcyclists, providing warnings and emergency braking if needed.
- Lane Departure Alert (LDA): Warns drivers of unintentional lane departure and may provide corrective steering.
- Dynamic Radar Cruise Control (DRCC): Maintains a set distance from the vehicle ahead, adjusting speed accordingly.
- Lane Tracing Assist (LTA): Keeps the vehicle centered in its lane using lane markers and preceding vehicles.
- Automatic High Beams (AHB): Automatically switches between high and low beams based on surrounding traffic.
- Road Sign Assist (RSA): Detects and displays road signs to enhance driver awareness.
- Proactive Driving Assist (PDA): Provides braking or steering support to maintain distance and stay in lane.
Toyota Connected Services
Toyota Connected Services offers a range of convenient features for most late-model Toyota vehicles, accessible through an active trial or subscription. These services are designed to enrich the driving experience, providing the ability to stay connected even while driving. To learn more about Toyota Connected Services, visit: https://www.toyota.com/connected-services/
- Safety Connect: Offers emergency assistance, roadside help, and automatic collision notifications to ensure driver and passenger safety.
- Service Connect: Provides vehicle health reports and maintenance updates directly to your email or mobile app, helping you keep your Toyota in top condition.
- Remote Connect: Allows you to control specific vehicle functions remotely, such as starting the engine, locking/unlocking doors, and locating your vehicle, all from your smartphone or smartwatch.
- Wi-Fi Connect: Turns your vehicle into a mobile hotspot, enabling you to connect multiple devices to the internet for streaming, browsing, and staying connected.
- Dynamic Navigation: Offers updated maps, real-time traffic information, and dynamic route guidance to help you reach your destination efficiently.
- Destination Assist: Connects you with a live agent who can help find locations and send directions directly to your vehicle’s navigation system.
- Drive Connect Cloud Navigation: Offers advanced connectivity, including Cloud Navigation for real-time traffic, automatic map updates, and voice-activated searches. Enhances driving with up-to-date information, offline capabilities, and customizable map views, all integrated into Toyota’s multimedia system.
- Wireless Apple CarPlay® & Wireless Android Auto: Allows for seamless integration of your smartphone, giving you access to apps, music, messages, and more through the vehicle’s touchscreen display.
- Insure Connect (TIMS): offers Toyota owners easy access to insurance through the Toyota App or Dealer Daily, featuring OEM part repairs, various discounts, and comprehensive coverage options beyond just vehicles.
Availability can vary by vehicle model and region; some services may require a subscription.
Recap of the Toyota Crown Signia
The Toyota Crown Signia, unveiled in Malibu by Dave Christ, is a sophisticated, all-wheel-drive hybrid SUV. It boasts 243 horsepower, efficient fuel consumption, a stylish design, a luxurious interior, advanced technology, and practical features. Part of Toyota’s commitment to diverse, eco-friendly vehicles, it will arrive in dealerships in the summer of 2024.
Frequently Asked Questions
The Toyota Crown Signia offers an impressive combined fuel efficiency of 36 miles per gallon, thanks to its hybrid powertrain.
Yes, the Crown Signia is available in different grades, including the XLE and Limited versions, catering to various customer preferences.
The Crown Signia features a dynamic and modern design, with wide fenders, 21-inch wheels, a Toyota Hammerhead front-end design, and a flowing roofline, and is available in five fashionable colors.
The Crown Signia’s interior includes textured leather trim seating, soft-touch panels, a fixed panoramic glass roof, sound-deadening panels for a quieter ride, and advanced technology like a large driver’s display and multimedia touchscreen.
The Toyota Crown Signia is expected to arrive in dealerships in the summer of 2024, offering customers the latest in Toyota’s innovative and luxurious SUV lineup.
The Toyota Crown Signia has a towing capacity of up to 2700 pounds, making it efficient, stylish, and practical for various towing needs.
Yes, the Crown Signia is built on the TNGAK platform, which provides a high floor for easy ingress and egress and ample rear cargo space, enhancing both its practicality and comfort.
Note: Always refer to the vehicle’s Owner’s Manual for more detailed information about your specific vehicle. Safe driving practices should always be followed. For more details, contact your local Toyota Dealer or visit Toyota.com.
Cedric Jackson
Cedric is a Sales Pro with 20+ years of experience. He is currently a Sales Consultant at Toyota of Riverside. He aims to share his passion for product knowledge of the Toyota brand here on his blog. Cedric writes content here and produces short-form videos on YouTube, Instagram & TicTok. Connect with him here or on all social media @ cedricthecarguy 🙏🏾🤙🏾
Cedric Jackson
Cedric is a Sales Pro with 20+ years of experience. He is currently a Sales Consultant at Toyota of Riverside. He aims to share his passion for product knowledge of the Toyota brand here on his blog. Cedric writes content here and produces short-form videos on YouTube, Instagram & TicTok. Connect with him here or on all social media @ cedricthecarguy 🙏🏾🤙🏾
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