Toyota Crown Signia Revealed Live from Malibu, CA

Toyota officially unveiled the Toyota Crown Signia during a live event in Malibu, California, led by Dave Christ, Group Vice President and General Manager of the Toyota Division.
2025 Toyota Camry Hammerhead Headlamp, A Head-Turning Design

The redesigned 2025 Toyota Camry introduces a bold new front-end design featuring the Hammerhead headlamp styling. Inspired by the shape of a hammerhead shark, this design pushes the headlamps toward the corners of the vehicle
What Is Toyota Proactive Driving Assist (PDA)?

Toyota Proactive Driving Assist (PDA) helps drivers better use some existing safety features that already leverage the radar and camera systems built into Toyota vehicles.
What Is Toyota’s Lane Tracing Assist (LTA)?

LTA uses lane markers and preceding vehicles to help center your car in its lane. With Dynamic Radar Cruise Control active, the Emergency Driving Stop System can even bring a vehicle to a complete stop if needed.
What Is Toyota Dynamic Radar Cruise Control (DRCC)?

Here’s a feature I can guarantee: once you start using it, you’ll be spoiled for any long drive — and honestly for daily use too. Toyota’s Dynamic Radar Cruise Control makes navigating longer trips easy with a set-it-and-forget-it cruise experience that’s intuitive, convenient, and genuinely hard to go back from.
What Is Toyota Pre-Collision System (PCS)?

PCS helps drivers with emergency braking and audio and visual warnings. The system works to mitigate frontal collisions by detecting vehicles, pedestrians, and bicyclists before impact becomes unavoidable.
What Is Toyota Lane Departure Alert (LDA)?

Have you ever drifted out of your lane while driving and narrowly missed another vehicle? I know I have — and today you’ll learn how Toyota Lane Departure Alert is designed to prevent exactly those moments.
What Is Toyota Road Sign Assist (RSA)?

Road Sign Assist (RSA) is one of the driver-assistance technologies included in Toyota Safety Sense 3.0.
What are Toyota Automatic High Beams (AHB)?

Toyota Automatic High Beams (AHB) are designed to make nighttime driving safer and easier. The system automatically switches between high beams and low beams depending on traffic and lighting conditions — helping improve visibility while preventing glare for other drivers on the road.
What Is Toyota’s Vehicle Stability Control (VSC)?

Vehicle Stability Control (VSC) is an active safety system designed to help drivers maintain control during slippery conditions or emergency steering situations. This system is especially helpful on wet roads, icy surfaces, or when making sudden evasive maneuvers to avoid a hazard.