“As we carefully considered the direction to take the next generation Camry, our thoughts were on the car enthusiasts who still enjoy the thrill of driving and the handling characteristics that a low sedan can deliver.

We saw this as an important role in Toyota’s lineup, especially in a landscape that’s been dominated by SUVs. So, we wanted to bolster Camry’s role as a fun-to-drive model.

Our goal was to simply celebrate the exciting attributes of a low-slung sedan while elevating Camry’s sporting nature to the next level.

We accomplished this by rebalancing the overall proportions to look lower, faster, and more aggressive than ever before while being true to Camry’s role as an enjoyable everyday sedan. Now the cabin is nested into the body for an ultra low impression, while the profile has been updated to express a faster, longer silhouette that looks more akin to a sports coupe than a traditional sedan.

Now, the edgy precision design front builds on the Toyota brand hammerhead identity by featuring a slim signature DRL and compact headlight unit that looks aggressive with its low wide proportions and the rear design complements the dynamic slingshot body motion highlighted by slim tech taillights and tapered body movement to emphasize a strong athletic stance.

For the XSE performance model, we took a new approach to defining the boldest Camry by using a monochromatic theme upfront that looks dramatically unified while expressing a sophisticated attitude.

The interior design continues the theme with a driver-centric experience through application of color flow and shape structure that seamlessly defines the driver’s personal zone. The overall execution is clean, crisp, and modern, allowing easy interface with the large 12.3-inch touchscreen display.

The innovative center console design has been reimagined to meet diverse needs with an open area incorporating cupholders and room for personal electronics. And there’s also wireless phone charging and ample easy-access power ports for plugging in.

Material harmony is an integral part of the interior appeal. Fierce and serene was the key design term used to create unique atmospheres that convey sport and luxury. The premium soft materials that originate on the seats are carried over to the door and stretch across the instrument panel, surrounding the passengers in dramatic sophistication.

Now, the overall effect is an exciting, redefined Camry that builds on its best attributes while enhancing a fun and exciting driving experience.”