2023 RAV4 Prime


Starting msrp*RAV4 Prime XSE shown in Supersonic Red with Midnight Black Metallic roof * with available Premium Package. Prototype shown with options.





Starting MSRP


Est. mpg*


2023 Toyota RAV4 Prime XSE SUPERSONIC RED Midnight Black Metallic Roof


Starting MSRP


Est. mpg*



2023 RAV4 Prime Taillights
2023 RAV4 Prime Standard Edition
2023 RAV4 Prime Exterior
2023 RAV4 Prime Interior
2023 RAV4 Prime Plug-in Hybrid
2023 RAV4 Prime Logo


2023 RAV4 Prime Feel the Power


Feel the Power

RAV4 Prime is our most powerful RAV4 yet, with an impressive 302 combined net horsepower. Its 5.7-second 0-60 time means that this SUV is quick, too. The advanced plug-in hybrid powertrain provides the response you crave, giving you the power you want, when you want it.

2023 RAV4 Prime Electronic On-Demand AWD


Electronic On-Demand AWD

A smarter way to get the power to the ground. The standard All-Wheel Drive (AWD) system is able to accurately shift power across all four drive wheels, helping RAV4 Prime sustain optimal traction and breathtaking performance in inclement weather conditions

2023 RAV4 Prime An Electric Drive


An Electric Drive

City trips. Road trips. No problem. With its standard 6.6kW onboard charger, RAV4 Prime’s battery can be charged up in approximately 2.5 hours. When fully charged, RAV4 Prime has an EPA-estimated range rating of 42 miles of EV-only driving. And with its ability to seamlessly switch between hybrid and EV modes, it’s easy to keep the excitement going with an EPA-estimated combined 94 MPGe rating.

2023 RAV4 Prime 10 point 5 Inch Multimedia Display


10.5 Inch Multimedia Display

Turn up the convenience with a touch of RAV4 Prime’s available 10.5-in. multimedia display. And with a standard 3-month SiriusXM® Platinum Plan trial subscription, you’ll always be up for the drive.

2023 RAV4 Prime Head-Up Display


Head-Up Display

Get all the driving info you need projected right in front of you with RAV4 Prime’s available Head-Up Display (HUD).

2023 RAV4 Prime USB Ports and Qi-Compatible Wireless Charging


USB Ports and Qi-Compatible Wireless Charging

Stay connected to fun. Plug your smartphone or mobile device into one of up to five USB ports to power up. You can also place your device on the available Qi-compatible wireless smartphone charging pad found conveniently in the tray below the climate controls.

2023 RAV4 Prime Paddle Shifters


Paddle Shifters

Go ahead, take control. Available steering wheel-mounted paddle shifters put RAV4 Prime’s power directly into your hands for more control, and more thrills, every time you take hold of the wheel.

2023 RAV4 Prime Premium Seats


Premium Seats

RAV4 Prime’s front seats are sculpted with spirited driving in mind, offering supportive side bolstering to help hold you in place. In RAV4 Prime XSE, each seat is wrapped in premium SofTex®-trimmed materials for maximum style and comfort.

2023 RAV4 Prime Panoramic Roof


Panoramic Roof

An available panoramic glass roof is ready to expand everyone’s view to the wide-open sky.

Why should you buy a 2023 Toyota RAV4 Prime in Riverside, CA, Serving Corona, Temecula, Moreno Valley, Corona, Yucaipa, Banning, Hemet, Perris, And Murrieta?

2023 Toyota RAV4 Prime for sale at Riverside Toyota in CA – serving Indio, Lake Elsinore, Palm Springs, And Wildomar – is here to redefine your driving experience.

The 2023 Toyota RAV4 Prime: What We Like

RAV4 Prime returns for 2023 with enhanced multimedia technologies. Every grade now comes standard with the new Toyota Audio Multimedia interface, while the XSE grade adds a standard 12.3-inch fully-digital Multi-Information Display. The 6.6-kW onboard charger is now standard too, shortening charging times when using level 2 AC chargers.

Prime XSE kicks everything up a notch, from the 19-in. wheels and two-tone paint outside to upgraded materials, paddle shifters, and Qi wireless charging inside. Available packages bring the level of luxury up to match, with advanced features like Panoramic View Monitor.

Why Buy a 2023 Toyota RAV4 Prime NOW from Cedric The Car Guy at Riverside Toyota in CA?

Right now is THE time to buy a 2023 Toyota RAV4 Prime from from Cedric The Car Guy at Riverside Toyota Dealership because we have amazing deals on new Toyota vehicles. Our entire new Toyota inventory is online for your shopping convenience. Take a look and contact us ASAP when you want to take a test drive!

View the RAV4 Prime e-Brochure

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