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The Story

From Lot Porter to
Internet Sales Director

I didn't walk into a dealership with a degree and a plan. I started in the parking lot — literally.

For a year and a half I worked as a lot porter at Riverside Chrysler Plymouth. Moving cars. Watching salespeople. Wanting desperately to be on that floor. In September of 1999, I got my shot.

First month as a salesman — top salesman in the store. Not top rookie. Top salesman. That told me something about what I was built for.

Over the next 25 years I worked at medium-sized auto groups — the kind with five to seven stores — and I worked at most of them. I've sold on the floor, sat in the F&I chair, run BDC operations, directed internet sales. I've worked at over 20 dealerships.

The longest chapter was Toyota of Riverside — nine years. I told myself if it doesn't work there, I'm done with the car business. When that chapter ended, I kept my word. I was done selling cars.

What I wasn't done with was the knowledge I'd accumulated — and what I planned to do with it.

1
1997 — 1999
Lot Porter — Riverside Chrysler Plymouth
Spent 18 months watching the floor, learning the business from the ground up. Decided he was going to sell cars no matter what it took.
2
September 1999
First Month as Salesman — Top Salesman in the Store
Not top rookie. Top salesman. The floor was exactly where he was supposed to be.
3
2000s — 2010s
Sales · F&I · BDC Manager · Internet Sales Director
Worked across 20+ stores at multiple mid-size auto groups throughout Southern California.
4
9 Years
Toyota of Riverside — The Long Chapter
"If it doesn't work here, I'm done with the car business." Nine years. The place he hoped to retire from.
5
COVID — 2020
Writes the Car Buying SECRETS Manuscript
Home at 9pm. Working until 2am. Back on shift at 11. Burning the midnight oil to make it a reality.
6
Now
Car Buying SECRETS + Vehicle Selling Playbook
Two books, two courses, two education systems. One mission: give buyers and sellers the insider knowledge the industry doesn't want them to have.
About Cedric Jackson

I Spent 25 Years
Inside the Car Business.
Now I'm On Your Side.

My name is Cedric Jackson. I didn't leave the industry because I failed at it. I left because I realized the knowledge I had — knowledge most consumers never get — was worth more on this side of the desk than the other.

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The Insider
CJ
Cedric Jackson
Automotive Industry Veteran · Consumer Advocate
25+
Years in the Industry
20+
Dealerships Worked
'99
Started Sept 1999
2
Education Systems Built

"If I'm on commission pitching people anyway — why not switch what I'm pitching and to who?"

The Real Mission

This Isn't About Beating Dealers.
It's Bigger Than That.

Here's what most people get wrong about what I do. They think I'm anti-dealer. I'm not.

I spent 25 years in that business. I know good salespeople — people who genuinely love helping customers. Those people exist. I was one of them.

What I saw — over and over — was a vicious cycle. A buyer comes in with a hundred questions, gets all their answers from a salesperson who invested real time into them. Then they walk out, buy from someone else, and that salesperson gets nothing.

Do that to enough good salespeople and you know what happens? The good ones burn out. They start thinking the only way to survive is to maximize the gross profit off every customer. And the culture shifts toward the dark side.

That's the cycle I want to break.

If buyers came in educated — ready to buy, not just ready to shop — the good salespeople would get rewarded for their time. That's a better industry for everyone.

📖
Information Is Leverage
The more you understand how the deal is structured, the harder it is for anyone to take advantage of you.
🤝
Prepared Buyers Are Better Customers
A buyer who knows what they want and comes ready to decide is the best customer any salesperson can have.
🔄
Break the Cycle
Better-informed buyers reward the good salespeople and fix the industry from the ground up.
What 25 Years Taught Me

I've Sat on Both Sides of That Desk

What Dealers Know
What They Walk In With.
  • —The invoice price on every vehicle.
  • —Every manufacturer rebate available that month.
  • —Your credit score before you sit down.
  • —The rate they can charge you for financing.
  • —Which F&I products make the most profit.
  • —How much they can drop the price and still win.
  • —The moment you are ready to sign.
This is not secret. It is just information most buyers never get..
What Buyers Know After CBS
What CBS Puts in Your Hands.
  • ✓How to look up invoice price before you go in.
  • ✓Why payment negotiation works against you.
  • ✓How to handle your trade as a separate deal.
  • ✓What dealer reserve is and how to fight it.
  • ✓Which F&I products are worth it.
  • ✓What to read before you sign.
  • ✓How to walk in ready to buy — not just shop.
Same information. Now you have it too..
Start Here

Ready to Walk In
Prepared — Not Played?

The free Car Buying SECRETS guide is where every buyer should start. It takes 10 minutes to read and covers everything you need to know before you set foot in a showroom.

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